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What we do

We are specialists in titanium dioxide, the brightest white pigment with the highest opacity of any commercial product. TiO₂ is used to impart whiteness and opacity to paints, plastics, paper and in many other smaller applications. As well as supplying TiO₂ in its raw and ultrafine forms, we put it to use in a range of titanium chemicals and metals. We also supply chemicals and secondary products such as acids, salts and gases.

Our global footprint

We employ nearly 4,500 employees and with manufacturing and sales activities spanning five continents we have one of our industry’s most diverse global footprints. Cristal is also the only company to dedicate all of its energy and resources to the continuous delivery of innovative titanium products and services. As a business we are inspired by the brilliance of titanium, and our collective passion for improving our products drives us to provide great opportunities and safe environments for our communities.

Our culture

Who we are

Cristal is an ambitious and growing business – a leader in our field. What sets us apart, however, is our culture. We think of our people as family members and we treat them as such; taking a warm and caring approach to everything from employee safety to career development. We respect our people and we hold ourselves accountable for our actions and our performances. In this way we own all our successes and build valued relationships throughout our business and beyond.

Collaboration is also something we place a lot of emphasis on. We work together and communicate clearly across our multinational operations. Just as importantly, we listen to and draw strength from our diverse workforce, and combine a willingness to consider things differently with the flexibility to embrace change.

All of our people share the same pioneering spirit and passion for improving the everyday lives of our communities. To do that, we explore the unknown and challenge conventions. We take the risks that need taking and invest in technology and people in order to stay at the forefront of our industry.

Our culture is also one that is driven by performance – where quality products and services are emphasized every bit as much as profitability and stability. We hold ourselves to the highest standards and, as a result, each family member can take pride in their work and on making a genuine impact, both to the business and to the wider world.


We believe that the diversity of our multinational organization lends us strength. Not only can local market knowledge inform our global operations, but the diverse and varied backgrounds of our people can bring about innovative ways of thinking, spark new ideas and make our business more effective.

We value and respect the differences of every single family member and are committed to recruiting and developing the very best talent. We actively promote equality of opportunity throughout our business. These principles of fairness inform everything we do and, as a result, employees can expect to be recognized and rewarded based on their individual talents and contribution.

Our background

Our workplace

Life at Cristal